• Corpus ID: 207980945

Study on the Impact of Hot Spring Resort Hotel Attributes on Customer Satisfaction

  title={Study on the Impact of Hot Spring Resort Hotel Attributes on Customer Satisfaction},
  author={Shyang-Chyuan Fang},
With regard to the key role of customer satisfaction in the success of hospitality enterprises, researchers have long been investigating customers' perception of the quality of hotel attributes and the impact of such attributes on overall customer satisfaction overall (OCS). From the perspectives of impact rangeperformance analysis and impact asymmetry analysis, based on the three-factor theory, this study explored the asymmetric effect of hot spring resort hotel attributes on OCS. The methods… 

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