Study on the Difference of the Perceived Image Evaluation of Destination Based on Gray Correlation Analysis——A Case of Tourists In Xi'an

@inproceedings{Yaofeng2011StudyOT,
  title={Study on the Difference of the Perceived Image Evaluation of Destination Based on Gray Correlation Analysis——A Case of Tourists In Xi'an},
  author={Ma Yao-feng},
  year={2011}
}
As to the study on the tourists' perceived image of destination,the existing study literature is limited to the discussion about influencing factors and marketing rather than the difference of the perceived image of the destination from the perspective of satisfaction evaluation.The purpose of this paper is to use the gray correlation analysis and correlation analysis method to analyze first-hand data,so as to explore the difference between domestic and inbound tourists on the difference of the… CONTINUE READING