Study on Pricing Model of Online Auction under Competitive Strategy

@article{Yu2011StudyOP,
  title={Study on Pricing Model of Online Auction under Competitive Strategy},
  author={Min-Ning Yu and Zhuoma Pubu and Qihai Zhou and Jing Xu},
  journal={J. Softw.},
  year={2011},
  volume={6},
  pages={281-288}
}
E-commerce auction has the auction properties unlike ordinary e-commerce transactions. The online auctions, allowed bidding, become into a new trading model based on the network for the exchange and auction technology. This paper firstly gives the overview of the online auction pricing mechanism and introduces the e-commerce auction market and its characteristics on the one hand. On the other hand, it discusses the factors affecting the price of online auctions from three aspects, the… 

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References

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Maximizing sellers' welfare in online auction by simulating bidders' proxy bidding agents
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TLDR
The unique symmetric equilibrium bid function is derived, showing that the presence of bid increments can significantly alter bidder behavior and result in a highly non-linear bid function, in contrast to that predicted under either the English or the Vickrey formats.
Factors affecting payment choices in online auctions: A study of eBay traders
Incentive mechanisms, fairness and participation in online group-buying auctions
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