Study of Factors Influencing Smart Phone Purchase by Consumers in Gwalior City

@inproceedings{Vashisht2016StudyOF,
  title={Study of Factors Influencing Smart Phone Purchase by Consumers in Gwalior City},
  author={Dr. Anil Vashisht},
  year={2016}
}
  • Dr. Anil Vashisht
  • Published 2016
Now days understanding consumers’ buying behaviour and decision making process are becoming very complex across the product markets. When it comes to technological product markets like smart phone, which is marked by rapidly changing technologies, it becomes further complex. Therefore it becomes imperative for the researchers and marketers to understand how consumers make purchase decisions, so that an effective marketing strategy could be designed. This study mainly focuses on understanding… CONTINUE READING

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