Studies of Fads: I. the “Hit Parade”

@article{Jakobovits1966StudiesOF,
  title={Studies of Fads: I. the “Hit Parade”},
  author={Leon A. Jakobovits},
  journal={Psychological Reports},
  year={1966},
  volume={18},
  pages={443 - 450}
}
On the basis of certain theoretical formulations dealing with the effects of repetition in behavior and outlined in greater detail elsewhere, a number of predictions are made involving the behavior pattern of songs on the Hit Parade. According to this view, loss in popularity of songs would be mediated by semantic satiation developed as a result of massed and continued exposure. It was predicted that rate of loss in popularity would be directly proportional to the relative amount of massed… Expand

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