Structure and Memorability of Web Sites

  title={Structure and Memorability of Web Sites},
  author={David Modjeska and Anna Marsh},
The growing World-Wide Web requires scientific research to strengthen and extend design guidelines. Exploratory research was undertaken to investigate the relationship between (1) site size and structure and (2) user navigation and perception. Experimental results showed that strongly hierarchical sites are more usable; site size has little effect on user navigation and mental models; nodes high in the hierarchy tend to be more memorable; and strongly hierarchical sites are perceived as smaller… CONTINUE READING