Structure and Competition in the U. S. Home Video Game Industry

  title={Structure and Competition in the U. S. Home Video Game Industry},
  • Published 2002
The video game industry has continued to grow dramatically over the past decade, cutting into mainstream media in participation and revenues as it becomes part of mainstream media culture. Following the industrial organization model, this paper conceptualizes and systematically analyzes five vertical stages and the key market segments of consoles, handheld and PC-based games. Genre-based measures of content show that the different game platforms have varying levels of product diversity, driven… CONTINUE READING
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