Structural Modeling in Marketing: Review and Assessment

@article{Chintagunta2006StructuralMI,
  title={Structural Modeling in Marketing: Review and Assessment},
  author={Pradeep Chintagunta and T{\"u}lin Erdem and Peter E. Rossi and M. Wedel},
  journal={Marketing Science},
  year={2006},
  volume={25},
  pages={604-616}
}
The recent marketing literature reflects a growing interest in structural models, stemming from (1) the desire to test a variety of behavioral theories with market data, and (2) recent developments that facilitate estimation of and inference for these models. Whether one should always go through the effort of developing such tightly parameterized models with the associated computational burden of estimating them and whether it pays off to make strict behavioral assumptions in terms of better… Expand
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