Structural Model Comparison of the Determining Factors for E-Purchase

Abstract

This study investigates relationships among intrinsic and extrinsic motivational factors of e-purchase. Three alternative causal models capturing the relationships among perceived ease-of-use, perceived usefulness, perceived enjoyment, perceived security, and e-purchase are developed and tested empirically. Structural equation analysis results show that the… (More)

Topics

7 Figures and Tables

Cite this paper

@inproceedings{Lim2006StructuralMC, title={Structural Model Comparison of the Determining Factors for E-Purchase}, author={Kee-Sook Lim and Jeen-Su Lim and John H. Heinrichs}, year={2006} }