Stronger suboptimal than optimal affective priming?

  title={Stronger suboptimal than optimal affective priming?},
  author={Mark Rotteveel and Paul de Groot and A Geutskens and R. Hans Phaf},
  volume={1 4},
The finding of stronger affective priming in less conscious (suboptimal) conditions than in fully conscious (optimal) conditions (S. T. Murphy & R. B. Zajonc, 1993) is theoretically important because it contradicts notions that emotions are primarily reflected by conscious states. In 2 experiments, this pattern of results was obtained. Happy and angry faces were presented both optimally and suboptimally and were masked by unknown ideographs. In Experiment 1, instructions for the conscious and… CONTINUE READING