Strategy implementation: What is the failure rate?

  title={Strategy implementation: What is the failure rate?},
  author={Carlos J. F. C{\^a}ndido and S{\'e}rgio P. Santos},
  journal={Journal of Management \&\#x0026; Organization},
  pages={237 - 262}
  • C. Cândido, S. P. Santos
  • Published 1 November 2008
  • Computer Science, Business
  • Journal of Management & Organization
Abstract It is often claimed that 50–90% of strategic initiatives fail. Although these claims have had a significant impact on management theory and practice, they are controversial. We aim to clarify why this is the case. Towards this end, an extensive review of the literature is presented, assessed, compared and discussed. We conclude that while it is widely acknowledged that the implementation of a new strategy can be a difficult task, the true rate of implementation failure remains to be… Expand

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