Strategy implementation: What is the failure rate?

@inproceedings{Cndido2008StrategyIW,
  title={Strategy implementation: What is the failure rate?},
  author={Carlos J F C{\^a}ndido and S{\'e}rgio P Santos},
  year={2008}
}
It is often claimed that 50 to 90 percent of strategic initiatives fail. Although these claims have had a significant impact on management theory and practice, they are controversial. We aim to clarify why this is the case. Towards this end, an extensive review of the literature is presented, assessed, compared and discussed. We conclude that whilst it is widely acknowledged that the implementation of a new strategy can be a difficult task, the true rate of implementation failure remains to be… CONTINUE READING

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