Strategy as Practice: Making fast strategic decisions in high-velocity environments

  title={Strategy as Practice: Making fast strategic decisions in high-velocity environments},
  author={K. Eisenhardt},
How do executive teams make rapid decisions in the high-velocity microcomputer industry? This inductive study of eight microcomputer firms led lo propositions exploring that question. Fast decision makers use more, not less, information than do slow decision makers. The former also develop more, not fewer, alternatives, and use a two-tiered advice process. Conflict resolution and integration among strategic decisions and tactical plans are also critical to the pace of decision making. Finally… Expand

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