Strategy and society: the link between competitive advantage and corporate social responsibility.

@article{Porter2006StrategyAS,
  title={Strategy and society: the link between competitive advantage and corporate social responsibility.},
  author={Michael E. Porter and Mark R. Kramer},
  journal={Harvard business review},
  year={2006},
  volume={84 12},
  pages={
          78-92, 163
        }
}
Governments, activists, and the media have become adept at holding companies to account for the social consequences of their actions. In response, corporate social responsibility has emerged as an inescapable priority for business leaders in every country. Frequently, though, CSR efforts are counterproductive, for two reasons. First, they pit business against society, when in reality the two are interdependent. Second, they pressure companies to think of corporate social responsibility in… 
Responsibility and Collaboration Empirical Studies of Corporate Social Responsibility in
Corporate Social Responsibility (CSR) is a widely debated concept among academics, practitioners and non-practitioners. By definition, CSR concerns the economic, legal, political, environmental and
The Value of Corporate Social Performance: The Case of a Local Public Transport Company
The Corporate Social Responsibility is traditionally viewed not as a productive investment, but like an expense of defensive character, destined to consume resources without producing new value.
Corporate Profit, Social Welfare, and the Logic of Capitalism
Business ethics scholars have proposed strategies for mitigating the ill effects brought on by a wealth maximization business strategy by urging managers to either embrace corporate social
Corporate social responsibility in Peruvian company:creating shared value or a cosmetic virtue?
Corporations are forced to be more ethical and more transparent in doing their business and are challenged to develop new business strategies that facilitate sustainable actions and growth. This is
Are competition and corporate social responsibility compatible?: The myth of sustainable competitive advantage
Purpose – While fierce global competition has negative environmental and social impacts and may lead large companies to act irresponsibly, corporate social responsibility (CSR) academic literature,
Corporate social responsibility: an avenue for sustainable benefit for society and the firm?
Purpose – The objective of this paper is to investigate the benefits arising from various corporate social responsibility (CSR) approaches, to determine which approach generated the most sustainable
INTEGRATING THE SOCIAL PRINCIPLES IN THE COMPANY’S STRATEGY
Enterprises are part of society; that is why they must pay attention to how their business activity affects society and natural environment. Organizing business activity of enterprises in a socially
Linking Corporate Social Responsibility ( CSR ) And Corporate Reputation ( CR )
Against the backdrop of growing economic globalization, searching for key success factors, fostering core competency, maximum use of resources, controlling cost and improving efficiencies are
NGO’s role in a public-private partnership
Business is changing and so are society’s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and
Regulation of Corporate Social Responsibility Through the Lens of Board Accountability and the Case of China
Corporate social responsibility (CSR), as a major contemporary focus for companies, governments, NGOs and communities, has been discussed from a multi-disciplinary perspective, including the
...
...

References

SHOWING 1-3 OF 3 REFERENCES
For a more complete discussion of the importance of competitive context and the diamond
  • HBR December
  • 2002
An early discussion of the idea of CSR as an opportunity rather than a cost can be found in
  • Corporate Social Opportunity
  • 2004