Strategies of European standardization

  title={Strategies of European standardization},
  author={Marc T. Austin and Helen V. Milner},
  journal={Journal of European Public Policy},
  pages={411 - 431}
Why do firms select different international venues for cooperation in setting standards? Specifically,why do firms choose regional or bilateral strategies for standard-setting, when global standard-setting institutions already exist? We argue that while strong economic reasons exist for setting compatible international standards, the standard-setting process is often used more as a competitive tool than as a means of expanding networks and markets internationally. Moreover, the selection of a… Expand
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