Strategies for changing clinicians' practice patterns. A new perspective.

  title={Strategies for changing clinicians' practice patterns. A new perspective.},
  author={Leon Wyszewianski and Lee A. Green},
  journal={The Journal of family practice},
  volume={49 5},
How can we persuade clinicians to adopt proven practices? Education, incentives, feedback, social marketing, and various other change strategies have inconsistent and unpredictable effects. We propose a theoretical framework that can provide a reliable basis for selecting effective change strategies. We divide clinicians into 4 categories on the basis of their responses to new information about the effectiveness of clinical strategies. We similarly divide the universe of practice change… CONTINUE READING

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