Strategies for Virtual Learning and E-Entrepreneurship in Higher Education


This chapter presents the strategies of higher education institutions and how they can be described using the balanced scorecard approach. The pedagogical ICT strategy describes the virtual learning and eentrepreneurship in higher education. Strategic themes are presented to describe what management believes must be done to succeed and achieve the desired outcomes in virtual learning and e-entrepreneurship. Strategy maps are used to describe the strategy in a graphical representation. In addition, the study presents an example of the cooperation between a higher education institution and a spin-off company. This chapter helps the educational administrators to better describe and implement strategies for virtual learning and e-entrepreneurship. IDEA GROUP PUBLISHING This paper appears in the publication, Entrepreneurship and Innovations in E-Business: An Integrative Perspective edited by Fang Zhao © 2006, Idea Group Inc. 701 E. Chocolate Avenue, Suite 200, Hershey PA 17033-1240, USA Tel: 717/533-8845; Fax 717/533-8661; URL- ITB12153 108 Kettunen and Kantola Copyright © 2006, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited. Introduction Higher education institutions (HEI) usually try to adapt their strategies to the local community, to society as a whole, and to educational policy. HEIs are trying to ensure competitiveness and employability for their students. To a large extent, the competitiveness is based on good skills in information and communication technology (ICT). They are linked to entrepreneurship, which is seen by the local stakeholders and educational authorities to create economic growth and welfare. The primary purpose of this study is to explore the strategies for virtual learning and e-entrepreneurship in higher education. The pedagogical ICT strategy is a specific functional strategy, which describes the strategic outlines for virtual learning and e-entrepreneurship. The aim also is to explore the methods to communicate and implement the strategy in an understandable and efficient manner. Strategic management is a matter of developing the organisation and its present activities to achieve the desired objectives in the future (Fidler, 2002; Davies & Ellison, 2003). The new strategies of HEIs typically reflect the existing strategies, which are tailored to meet the needs of the organisation and its stakeholders. The strategies are typically fairly stable, but they reflect the changes in society, economic development, and educational policy. The strategies typically focus the activities on specific fields of education according to the needs of the local community or society. Another typical strategy is the operations excellence theme. HEIs usually try to improve their quality, achieve more, and reduce costs. These strategies also can be found in the business literature, where Porter (1990) has presented the strategies of focus and overall cost efficiency. The balanced scorecard (BSC) approach developed by Kaplan and Norton (1992, 1993) is used in this study to describe a pedagogical ICT strategy. The strategy must be understood before it can be implemented. The balanced scorecard creates a shared understanding of the selected strategies because it translates the strategy into tangible objectives and balances them into four different objectives: customer and regional development; financing; internal processes and structures; and learning and growth. The significance of the present study is to show how the competitive strategies and the balanced scorecard can be applied in HEIs. A qualitative study is made based on the concepts of strategic planning and the balanced scorecard approach. The focus on interpretation in how the participants make sense of these rather than numerical exactness is the strength of qualitative research. When a qualitative study is carried out, qualitative data are 15 more pages are available in the full version of this document, which may be purchased using the "Add to Cart" button on the product's webpage: This title is available in InfoSci-Books, Business-Technology-Solution, InfoSci-Business Technologies, Business, Administration, and Management, InfoSci-Business and Management Information Science and Technology. Recommend this product to your librarian:

Cite this paper

@inproceedings{Kettunen2015StrategiesFV, title={Strategies for Virtual Learning and E-Entrepreneurship in Higher Education}, author={Juha Kettunen and Mauri Kantola}, year={2015} }