Corpus ID: 158282510

Strategies for Social Media Use in Nonprofits

@article{Milde2017StrategiesFS,
  title={Strategies for Social Media Use in Nonprofits},
  author={Katherine Milde and Robert M. Yawson},
  journal={Journal of Management Policy and Practice},
  year={2017},
  volume={18},
  pages={19-27}
}

• Katherine Milde, Robert M. Yawson
• Published 2017
• Business
• Journal of Management Policy and Practice

The aim of this paper is to detail the social media engagement efforts used by successful nonprofits and to build on these insights in developing recommendations for effective social media plans to increase the visibility and service areas of public service organizations. The topic of social media use by nonprofits is viewed through a practice lens. Specific campaign activities for becoming distinguished nonprofits are identified. Essential aspects of social media engagement initiatives that… Expand

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