Strategies for Internet Middlemen in the Intermediation/Disintermediation/Reintermediation Cycle


Numerous studies of the interaction between buyers and sellers in a market can be found in the rapidly developing research literature on electronic commerce (EC). This interaction usually takes the form of a transaction process, in which goods or services are exchanged between customers and suppliers. (See Figure 1.) This process may involve none, one or… (More)
DOI: 10.1080/101967899359337


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