Strategies for Diversification Product-market Alternatives

  title={Strategies for Diversification Product-market Alternatives},
  author={H. Igor Ansoff},
So it is in the American economy. Just to retain its relative position, a business firm must go through continuous growth and change. To improve its position, it must grow and change at least "twice as fast as that." According to a recent survey of the ioo largest United States corporations from 1909 to 1948, few companies that have stuck to their traditional products and methods have grown in stature. The report concludes: "There is no reason to believe that those now at the top will stay… CONTINUE READING
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