Strategic relationships between boundary-spanning functions : Aligning customer relationship management with supplier relationship management

@inproceedings{Piercy2015StrategicRB,
  title={Strategic relationships between boundary-spanning functions : Aligning customer relationship management with supplier relationship management},
  author={Nigel F. Piercy},
  year={2015}
}
  • Nigel F. Piercy
  • Published 2015
a r t i c l e i n f o Keywords: Boundary spanning functions Customer relationship management Supplier relationship management Process management This review focuses on the potential impact of enhanced strategic relationships between the boundary-spanning functions in supplier organizations. Specifically, the concern is with alignment between the organizational groups managing: marketing, sales and strategic account management; purchasing and supply strategy; and, collaborations and external… CONTINUE READING