Strategic integration of knowledge management and customer relationship management

@article{Liew2008StrategicIO,
  title={Strategic integration of knowledge management and customer relationship management},
  author={Chor-Beng Anthony Liew},
  journal={J. Knowl. Manag.},
  year={2008},
  volume={12},
  pages={131-146}
}
  • C. B. Liew
  • Published 18 July 2008
  • Business
  • J. Knowl. Manag.
Purpose – The purpose of this paper is to introduce the concept of strategic integration of knowledge management (KM ) and customer relationship management (CRM). The integration is a strategic issue that has strong ramifications in the long‐term competitiveness of organizations. It is not limited to CRM; the concept can also be applied to supply chain management (SCM), product development management (PDM), eterprise resource planning (ERP) and retail network management (RNM) that offer… 
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