Strategic alignment : A missing link in the relationship between strategic consensus and organizational performance

  title={Strategic alignment : A missing link in the relationship between strategic consensus and organizational performance},
  author={Jorge Walter and Franz W. Kellermanns and Steven W. Floyd and John F. Veiga and Curtis Matherne},
Despite the increasing sophistication of the literature on strategic consensus and the compelling arguments linking it to organizational performance, empirical research has produced mixed findings. To address this conundrum, we examine the contingent role of strategic alignment—that is, to what extent decision makers place importance on strategic priorities that are responsive to, or fit, the demands of the external environment faced by the organization—as a salient missing link. Our findings… CONTINUE READING


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