Corpus ID: 166708239

Strategic Retail Management: Text and International Cases

@inproceedings{Zentes2007StrategicRM,
  title={Strategic Retail Management: Text and International Cases},
  author={Joachim Zentes and Dirk Morschett and Hanna Schramm-Klein},
  year={2007}
}
Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement 

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