Strategic Responses to Media Market Changes

  title={Strategic Responses to Media Market Changes},
  author={Bozena I. Mierzejewska},
Reports on the developments of media markets indicate many changes, but we do not learn much from them about how media companies respond to them and how they adapt their strategies. Those questions are addressed by the 16 authors contributing to this book. Based on selected papers presented at a conference held in October 2003 in Jokoping, Sweden, this book explores changes in the media environment and their consequences on existing media structures and firms. This collection is a highly… CONTINUE READING