Strategic Pricing and Detailing Behavior in International Markets

@inproceedings{Chintagunta2005StrategicPA,
  title={Strategic Pricing and Detailing Behavior in International Markets},
  author={Pradeep Chintagunta and Ramarao Desiraju},
  year={2005}
}
W study three determinants of the levels of price and detailing effort across geographic markets: the withinmarket response to each variable, the nature of interfirm strategic interactions both within that market and across markets. We empirically examine the interactions of Prozac, Zoloft, and Paxil across the United States, the United Kingdom, Germany, France, and Italy. Our results indicate that all three factors driving marketing mix interactions are at play in this product category. The U… CONTINUE READING

From This Paper

Figures, tables, and topics from this paper.

Citations

Publications citing this paper.
SHOWING 1-10 OF 19 CITATIONS

References

Publications referenced by this paper.
SHOWING 1-10 OF 26 REFERENCES

ROI analysis of pharmaceutical promotion (RAPP): An independent study

  • Association of Medical Publications.
  • Scott A. Neslin, http://www.rappstudy.org.
  • 2001
1 Excerpt

Building Models for Marketing Decisions

  • Leeflang, Peter S.H., Dick R. Wittink, Michel Wedel, Philippe A. Naert.
  • Kluwer, Norwell, MA.
  • 2000
1 Excerpt

Marketing, product differentiation, and competition in the market for antiulcer drugs

  • King, Charles.
  • Harvard Business School Working Paper Series No…
  • 2000

Strategic coordination of pricing in the cellular telephone industry

  • M. Busse
  • J. Econom. Management Strategy 9(3) 287–320.
  • 2000
1 Excerpt

Variety, order of entry and marketing efforts: An analysis of the diffusion of new antidepressant medications

  • E. R. Berndt, A. Bhattacharjya, D. N. Mishol, A. Arcelus, T. Lasky.
  • Working paper, MIT, Cambridge, MA.
  • 2000
1 Excerpt

Similar Papers

Loading similar papers…