Strategic Planning of BMW's Global Production Network

@article{Fleischmann2006StrategicPO,
  title={Strategic Planning of BMW's Global Production Network},
  author={Bernhard Fleischmann and Sonja Ferber and Peter Henrich},
  journal={Interfaces},
  year={2006},
  volume={36},
  pages={194-208}
}
We developed a strategic-planning model to optimize BMW’s allocation of various products to global production sites over a 12-year planning horizon. It includes the supply of materials as well as the distribution of finished cars to the global markets. It determines the investments needed in the three production departments, body assembly, paint shop, and… CONTINUE READING