Corpus ID: 16366124

Strategic Marketing and the Resource Based View of the Firm

@inproceedings{Fahy1999StrategicMA,
  title={Strategic Marketing and the Resource Based View of the Firm},
  author={J. Fahy and A. Smithee},
  year={1999}
}
  • J. Fahy, A. Smithee
  • Published 1999
  • Business
  • The second part of the paper describes three aspects of strategic marketing likely to benefit from adoption of the resourcebased perspective, namely, strategic analysis, positioning and international marketing strategy. In terms of the former, it is argued that the RBV helps to overcome some of the frequently cited problems of the SWOT framework. Similarly, it contends that understanding a firm’s resource-base is central to effective positioning while applications in the area of international… CONTINUE READING
    326 Citations

    Figures and Tables from this paper.

    The resource-based view and value to the customer
    • 4
    • PDF
    Explaining the Firm's De-Internationalization Process by Using Resource-Based View
    • 1
    • Highly Influenced
    The resource underpinnings of competitive positions
    • 129
    The effect of the resource based view on decisions in supply management
    • 3
    • PDF
    Strategy and small firm performance
    • 75
    • PDF
    A Resource-Based perspective of entry mode choices of Electronic Components industry into China
    • Yung-Heng Lee
    • Business
    • 2010 International Conference on Future Information Technology and Management Engineering
    • 2010
    • 1

    References