• Corpus ID: 16812304

Strategic Management in Turbulent Times : The Short and Glorious History of Accelerated Decision Making

@inproceedings{Zell2007StrategicMI,
  title={Strategic Management in Turbulent Times : The Short and Glorious History of Accelerated Decision Making},
  author={Deone Zell and Alan M. Glassman and Shari Duron},
  year={2007}
}
Selling direct by phone and through the Internet has been heralded as the reason for Dell Computer Corp.’s success. In the mid-2000s, however, Dell’s revenue and stock price tumbled as future growth opportunities shifted from businesses, which prefer buying direct in large volumes, to consumers, who prefer buying through retail so they can test products and bring them home fast. In 2006, in an attempt to win over customers, Dell established its first retail store. Whether the shift in strategy… 
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