Strategic Customer Behavior and the Bene fi t of Decentralization

@inproceedings{Su2008StrategicCB,
  title={Strategic Customer Behavior and the Bene fi t of Decentralization},
  author={Xuanming Su and Fuqiang Zhang},
  year={2008}
}
In the operations management literature, decentralization is often associated with the double marginalization problem. However, in this chapter, we review several existing papers that demonstrate how decentralization can be beneficial to supply chain performance. A key premise in this literature is that consumers are strategic: They rationally anticipate… CONTINUE READING