Strategic Communication through Social Media Influencers: Current State of Research and Desiderata

@article{Sundermann2019StrategicCT,
  title={Strategic Communication through Social Media Influencers: Current State of Research and Desiderata},
  author={Gerrit Sundermann and Thorsten Raabe},
  journal={International Journal of Strategic Communication},
  year={2019},
  volume={13},
  pages={278 - 300}
}
ABSTRACT This article provides an overview of the current state of research in strategic influencer communication and highlights research desiderata. We conducted a systematic literature review of 39 peer-reviewed articles published between 2011 and 2018. Using Lasswell’s transmission model of communication as an approach to systemize communication acts, we identified, systematized, and synthesized main findings from existing literature. The review reveals a rag rug of fragmented research… Expand
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