Strategic Analysis of the External Environment and the Importance of the Information: Research on Perceptions of Hotel Managers

@inproceedings{Trkay2011StrategicAO,
  title={Strategic Analysis of the External Environment and the Importance of the Information: Research on Perceptions of Hotel Managers},
  author={Oğuz T{\"u}rkay and Seyit Ahmet Solmaz and Serkan Şeng{\"u}l},
  year={2011}
}
Abstract Information gathering from external environment is very important in order to create competitive advantage for hotels. Because of this, hotels are very sensitive to the external information and sustain the systems gathering, disseminating information and transforming it into the response. Furthermore the mean of information will change in parallel with the area which information related on. In this study different types of information based on different components of external… CONTINUE READING

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