Corpus ID: 14251265

Strategic Alliances ; A Comparative Analysis of Successful Alliances in Large and Medium Scale Enterprises around the World

@inproceedings{Zamir2014StrategicA,
  title={Strategic Alliances ; A Comparative Analysis of Successful Alliances in Large and Medium Scale Enterprises around the World},
  author={Zainab Zamir and Arooj Sahar and Fareeha Zafar},
  year={2014}
}
In the fast growing competition of constantly developing markets and changing consumer preferences, some manufacturing companies are more successful than others to achieve its goals profitably. As competition is becoming more severe and alternatives are being introduced rapidly, firms struggle for the right of market share and to gain competitive advantage over their rivals to brighten their future and one way to do that is forming a strategic alliance by developing a relation between two or… Expand

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