Story telling: an old skill in a new context:

@inproceedings{Snowden1999StoryTA,
  title={Story telling: an old skill in a new context:},
  author={David Snowden},
  year={1999}
}
Story telling is a uniting and defining component of all communities. The quality of story telling and its conformity or otherwise with desired corporate values is one measure of the overall health of an organisation. Stories exist in all organisations; managed and purposeful story telling provides a powerful mechanism for the disclosure of intellectual or knowledge assets in companies, it can also provide a non-intrusive, organic means of producing sustainable cultural change; conveying brands… CONTINUE READING

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