Stochastic dynamic programming model for revenue optimization in social networks

@article{Hosein2015StochasticDP,
  title={Stochastic dynamic programming model for revenue optimization in social networks},
  author={Patrick Hosein and Trisha Lawrence},
  journal={2015 IEEE 11th International Conference on Wireless and Mobile Computing, Networking and Communications (WiMob)},
  year={2015},
  pages={378-383}
}
The rapid increase in the global availability and use of the Internet has made it the most effective platform for the distribution of product information and advertising when compared to the traditional media such as print, television and radio. In addition, in the case of Online Social Networks (OSN), one can take advantage of the influences that one's actions has on other users and, in particular, one's friends. Even if a user does not purchase a product, their online mention of the product… CONTINUE READING

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IRIE: Scalable and Robust Influence Maximization in Social Networks

2012 IEEE 12th International Conference on Data Mining • 2012
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