Stimulus recognition and the mere exposure effect.

  title={Stimulus recognition and the mere exposure effect.},
  author={Robert F. Bornstein and Paul R. D’Agostino},
  journal={Journal of personality and social psychology},
  volume={63 4},
A meta-analysis of research on Zajonc's (1968) mere exposure effect indicated that stimuli perceived without awareness produce substantially larger exposure effects than do stimuli that are consciously perceived (Bornstein, 1989a). However, this finding has not been tested directly in the laboratory. Two experiments were conducted comparing the magnitude of the exposure effect produced by 5-ms (i.e., subliminal) stimuli and stimuli presented for longer durations (i.e., 500 ms). In both… 

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