• Corpus ID: 197409840

Stereotyping in Consumer Culture: An Analysis of Representing Gender Stereotypical Roles of Women in Television Advertising in Pakistan

  title={Stereotyping in Consumer Culture: An Analysis of Representing Gender Stereotypical Roles of Women in Television Advertising in Pakistan},
  author={Allama Iqbal},
Stereotypical gender roles representation has always been an indispensable part of the debate for feminists, gender analysts, researchers, and the public. Many studies are being conducted to scrutinize this phenomenon and, they have shown significant conclusions. Conducting gender stereotypical role analysis is of great relevance as gender differences can affect belief system and can create discrepancies that are large, complex and subtle. To separate fact from fiction, it is crucial to conduct… 


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