Corpus ID: 197409840

Stereotyping in Consumer Culture: An Analysis of Representing Gender Stereotypical Roles of Women in Television Advertising in Pakistan

@inproceedings{Iqbal2018StereotypingIC,
  title={Stereotyping in Consumer Culture: An Analysis of Representing Gender Stereotypical Roles of Women in Television Advertising in Pakistan},
  author={Allama Iqbal},
  year={2018}
}
Stereotypical gender roles representation has always been an indispensable part of the debate for feminists, gender analysts, researchers, and the public. Many studies are being conducted to scrutinize this phenomenon and, they have shown significant conclusions. Conducting gender stereotypical role analysis is of great relevance as gender differences can affect belief system and can create discrepancies that are large, complex and subtle. To separate fact from fiction, it is crucial to conduct… Expand

References

SHOWING 1-10 OF 20 REFERENCES
Gender stereotypes in advertising: a review of current research
The purpose of this paper is to highlight the historical context of gender stereotypes in advertising and then examine the scholarship related to gender stereotypes. Gender portrayals in advertisingExpand
Stereotypical Identities Discourse Analysis of Media Images of Women in Pakistan
Stereotypical portrayal of women through images and text in the media has been discussed and debated widely across the globe. The area remains relatively under published in the context of the thirdExpand
Gendered Media: The Influence of Media on Views of Gender
Of the many influences on how we view men and women, media are the most pervasive and one of the most powerful. Woven throughout our daily lives, media insinuate their messages into our consciousnessExpand
The Portrayal of Women in Advertising: Reflection or Creation of Values?
INTRODUCTION Communicating to the masses has evolved over time. What began as limited and basic exposure has developed into a complex stream of messages that surrounds us in every aspect of our dailyExpand
THE REPRESENTATION OF MEN AND WOMEN IN ADVERTISEMENTS: A CRITICAL DISCOURSE ANALYSIS
This study examines the social values, choices and ideologies that are produced and reinforced in and through advertisements. The analyses are based on twelve different advertisements aired onExpand
The Objectification of Women in Television Advertisements in Pakistan
The objectification of women in the Western media has been extensively studied and is now an established field of feminist scholarship. However, women representation and their objectification inExpand
Female role stereotypes in print advertising
Purpose – The purpose of this study is three‐fold: to provide recent evidence in the UK on the frequency of appearance of female role portrayals in print advertisements; to compare female roleExpand
Framing of Pakistani Muslim Women in International media: Muslim feminist's Perspective
Drawing from Orientalism, Muslim feminist theories and standpoint feminism this study analyses the articles on Pakistani Muslim women in Time and Newsweek from the year 1979-2002.The study exploresExpand
Gender representation in advertising of toys in the Christmas period (2009-12)
This paper analyzes the representation of children’s gender in toy advertising on television during three different periods. To achieve our purpose, this study examines seven variables: ToyExpand
Gender Stereotyping in Advertising on Public and Private TV Channels in Germany
The study investigates gender stereotyping in TV advertising on private and public TV channels in Germany. The results show that gender stereotyping in advertising still prevails despite the changeExpand
...
1
2
...