Stereotypes and the Media: A Re‐evaluation

  title={Stereotypes and the Media: A Re‐evaluation},
  author={Ellen Seiter},
  journal={Journal of Communication},
It is a commonplace that the mass media are populated with stereotypes. They are readily recognized on television, where their frequency has been ceaselessly documented by researchers. Why, then, return to the problem of defining stereotypes at this time? I believe that by reevaluating and clarifying the term we can improve the way we study the media, particularly television, in the academy, in our research, and in our teaching. The study of stereotypes provides a point of intersection between… Expand
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