Stereotypes and the Media: A Re‐evaluation

@article{Seiter1986StereotypesAT,
  title={Stereotypes and the Media: A Re‐evaluation},
  author={Ellen Seiter},
  journal={Journal of Communication},
  year={1986},
  volume={36},
  pages={14-26}
}
It is a commonplace that the mass media are populated with stereotypes. They are readily recognized on television, where their frequency has been ceaselessly documented by researchers. Why, then, return to the problem of defining stereotypes at this time? I believe that by reevaluating and clarifying the term we can improve the way we study the media, particularly television, in the academy, in our research, and in our teaching. The study of stereotypes provides a point of intersection between… Expand
Screens to See the World. Television Stereotypes of the Mexican Indigenous Population and the Generation of Prejudice
Introduction. Stereotypes are socially-structured beliefs about a particular social group, which can be derived from direct or indirect contact with members of that group. In this regard, it has beenExpand
Sometimes It's What You Don't Say: College Football Announcers and Their Use of In-Game Stereotypes
Abstract:In her analysis of stereotypes more than a generation ago, Seiter (1986) observed, "The study of stereotypes provides a point of intersection between quantitative and qualitative research,Expand
Nationalistic Stereotyping in Automotive Advertising: The Use and Viewer Response on the Internet
This research is focused on the usage of nationalistic stereotypes in television commercials in the automotive industry. We specifically analyzed one case in which nationalistic stereotypes were usedExpand
Spanish gold: Stereotypes, ideology, and the construction of a U.S. Latino market∗
A textual analysis of articles in advertising trade magazines shows how the U.S. Latino population was transformed from an “invisible market”; into “Spanish gold”; through the redefinition, but notExpand
The value of feminist television criticism ’ s synthetic approach
Feminist study of media encompasses a variety of media forms, each of which possesses a distinct set of issues determined by the medium and how it is used, as well as by the variant theoretical andExpand
The Use of Gender Stereotypes in Romanian Stand-Up Comedy, Differences Between Comedians and the Influence of the Media as a Broadcaster
The main theme of this paper is gender, studied in the context of stand-up comedy shows. This research is exploratory and aims to discover how gender stereotypes are used. The focus was also onExpand
The Impact of Factual Versus Fictional Media Portrayals on Cultural Stereotypes
The present article explores how factual and fictional media portrayals may activate culturally shared racial and gender stereotypes and influence subsequent judgments involving members ofExpand
A Social Cognitive Approach to Studying Racial Stereotyping in the Mass Media
Although there have been examples of counter-stereotypical programming, such as The Cosby Show, it can reasonably be argued that television still frequently portrays Blacks in a stereotypical mannerExpand
Media portrayals of older employees: a success story?
Purpose – The purpose of this paper is to provide an analysis of how portrayals of older employees in mass media messages can help combating stereotypical beliefs on their employability. Expand
Stereotyping the Shire: Assigning White Privilege to Place and Identity
ABSTRACT Through a focus on the media’s role in constructing and maintaining stereotypes of white privilege and racism, this paper investigates the stereotyping of the Sutherland Shire, Sydney,Expand
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 52 REFERENCES
The Social Self: Group Influences on Personal Identity
Who we are derives both from our individual experiences and factors like ethnicity, religion, class, and gender. Three distinguished authors synthesize the literature on intergroup relations withExpand
Zeitgeist as an Empirical Phenomenon@@@The Spiral of Silence: Public Opinion--Our Social Skin.
In this work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behaviourExpand
World of work on TV: Ethnic and sex representation in TV drama
On the pages which follow, authors Seggar and Wheeler explore the increasing use of minority group members in network television programming. They focus on a sample period in 1971 to show variancesExpand
On the Term "Sex Roles"
let her develop as a writer, even if she has it" (p. 52). Kathleen Fraser also helps us to understand the experience of the woman poet in her essay "On being a West Coast Woman Poet."22 Fraser grewExpand
Crises in the Two Social Psychologies: A Critical Comparison
Sociological social psychology (SSP) and psychological social psychology (PSP) have both generated literatures of self-criticism and disciplinary crisis. These respective literatures have quiteExpand
The three faces of social psychology.
The current "crisis" of social psychology largely reflects the division of the field into three increasingly isolated domains or faces: (1) psychological social psychology, (2) symbolicExpand
The definition of sex stereotypes via the adjective check list
The Adjective Check List (ACL) was employed in the empirical definition of male and female stereotypes by 50 male and 50 female college student subjects. Judgments by male and female subjectsExpand
Television's portrayals of minorities and women in drama and comedy drama 1971‐80
This study has demonstrated that the proportional representation of minorities has declined, while that of the women has increased over the past decade. Changes have also occurred relative to roleExpand
The Politics of Sexual Stereotypes
(1973). The Politics of Sexual Stereotypes. The Black Scholar: Vol. 4, Black Women's Liberation, pp. 12-23.
Strategies of marxist cultural interpretation
This essay distinguishes ten approaches to the methodology for the interpretation of cultural texts and messages within the terrain of Marxist theory. By analyzing concrete exemplars of eachExpand
...
1
2
3
4
5
...