Stephen Colbert's Civics Lesson: How Colbert Super PAC Taught Viewers About Campaign Finance

@article{Hardy2014StephenCC,
  title={Stephen Colbert's Civics Lesson: How Colbert Super PAC Taught Viewers About Campaign Finance},
  author={Bruce W. Hardy and Jeffrey A. Gottfried and Kenneth Winneg and K. Jamieson},
  journal={Mass Communication and Society},
  year={2014},
  volume={17},
  pages={329 - 353}
}
This study tests whether exposure to The Colbert Report influenced knowledge of super PACs and 501(c)(4) groups, and ascertains how having such knowledge influenced viewers' perceptions about the role of money in politics. Our analysis of a national random sample of adults interviewed after the 2012 presidential election found that viewing The Colbert Report both increased peoples' perception of how knowledgeable they were about super PACs and 501(c)(4) groups and increased actual knowledge of… Expand
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