StepGreen.org: Increasing Energy Saving Behaviors via Social Networks

@inproceedings{Mankoff2010StepGreenorgIE,
  title={StepGreen.org: Increasing Energy Saving Behaviors via Social Networks},
  author={Jennifer Mankoff and Susan R. Fussell and Tawanna Dillahunt and Rachel Glaves and Catherine Grevet and Michael Johnson and Deanna Matthews and H. Scott Matthews and Robert McGuire and Robert Thompson and Aubrey Shick and Leslie D. Setlock},
  booktitle={ICWSM},
  year={2010}
}
Decades of research have explored factors that can influence green behavior. However, much less is known about how technology in general, and social technologies in particular can motivate people to participate in green activities. In this paper we describe the goals, design and evaluation of StepGreen.org, a site intended to promote energy saving behaviors. We present the results of a field study, during which participants chose to engage in different actions and reported when they had… CONTINUE READING

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