Step by step: Sub-goals as a source of motivation

@article{Huang2017StepBS,
  title={Step by step: Sub-goals as a source of motivation},
  author={Szu-chi Huang and L. Jin and Y. Zhang},
  journal={Organizational Behavior and Human Decision Processes},
  year={2017},
  volume={141},
  pages={1-15}
}
Abstract The present research explores the shifting impact of sub-goals on human motivation as individuals move closer to goal attainment, and attributes this shift to the changing source of motivation at different time points during the goal pursuit. In four lab and field experiments, we employed contexts such as exercising, business reviews, and work-for-pay jobs, and performed both within-subject and between-subject tests. We found that when individuals are initiating a goal and derive… Expand

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