Steering user behavior with badges

  title={Steering user behavior with badges},
  author={Ashton Anderson and Daniel P. Huttenlocher and Jon M. Kleinberg and Jure Leskovec},
  journal={Proceedings of the 22nd international conference on World Wide Web},
An increasingly common feature of online communities and social media sites is a mechanism for rewarding user achievements based on a system of badges. [] Key Method We introduce a formal model for reasoning about user behavior in the presence of badges, and in particular for analyzing the ways in which badges can steer users to change their behavior. To evaluate the main predictions of our model, we study the use of badges and their effects on the widely used Stack Overflow question-answering site, and find…

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