Statistically small effects of the Implicit Association Test can have societally large effects.

@article{Greenwald2015StatisticallySE,
  title={Statistically small effects of the Implicit Association Test can have societally large effects.},
  author={Anthony G Greenwald and Mahzarin R. Banaji and Brian A. Nosek},
  journal={Journal of personality and social psychology},
  year={2015},
  volume={108 4},
  pages={
          553-61
        }
}
Greenwald, Poehlman, Uhlmann, and Banaji (2009; GPUB hereafter) reported an average predictive validity correlation of r̄ = .236 for Implicit Association Test (IAT) measures involving Black-White racial attitudes and stereotypes. Oswald, Mitchell, Blanton, Jaccard, and Tetlock (2013; OMBJT) reported a lower aggregate figure for correlations involving IAT measures (r̄ = .148). The difference between the estimates of the 2 reviews was due mostly to their use of different policies for including… 
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This review of 122 research reports found average r = .274 for prediction of behavioral, judgment, and physiological measures by Implicit Association Test (IAT) measures, which was impaired for socially sensitive topics, for which impression management may distort self-report responses.
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