Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking

  title={Statistical Analysis of Behavioral Intention Towards Private Umbilical Cord Blood Banking},
  author={Sonia Ghayem and Reza Foudazi},
  journal={arXiv: Applications},
In this paper, we propose a conceptual framework to identify the key dimensions affecting behavioral intention to bank umbilical cord blood in Iran. We examine the impact of awareness, reference group, usability, disease history, and price on perceived risk and behavioral intention to use umbilical cord blood banking service. To evaluate the proposed model of umbilical cord blood banking behavioral intention and to test our hypotheses, we apply field exploratory research. We use a five-point… 

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