State-Dependence Effects in Surveys

  title={State-Dependence Effects in Surveys},
  author={Martijn G. de Jong and Donald R. Lehmann and Oded Netzer},
  journal={Marketing Science},
I recent years academic research has focused on understanding and modeling the survey response process. This paper examines an understudied systematic response tendency in surveys: the extent to which observed responses are subject to state dependence, i.e., response carryover from one item to another independent of specific item content. We develop a statistical model that simultaneously accounts for state dependence, item content, and scale usage heterogeneity. The paper explores how state… CONTINUE READING


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