Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches.

@article{Thomas2012SportsBM,
  title={Sports betting marketing during sporting events: a stadium and broadcast census of Australian Football League matches.},
  author={Samantha L. Thomas and Sophie Lewis and Jenny Duong and Colin A McLeod},
  journal={Australian and New Zealand journal of public health},
  year={2012},
  volume={36 2},
  pages={145-52}
}
OBJECTIVE Using Australian Football League (AFL) matches as a case study, we investigated the frequency, length and content of marketing strategies for sports betting during two specific settings: 1) at stadiums during four live matches; and 2) during eight televised broadcasts of matches. METHODS Census of sports betting marketing during Round 12 of the 2011 AFL premiership season. RESULTS Per match, there was an average of 58.5 episodes (median 49.5, s.d 27.8) and 341.1 minutes (median… CONTINUE READING
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