Sports as cultural diplomacy: the 2010 FIFA World Cup in South Africa’s foreign policy

  title={Sports as cultural diplomacy: the 2010 FIFA World Cup in South Africa’s foreign policy},
  author={Sifiso Mxolisi Ndlovu},
  journal={Soccer \& Society},
  pages={144 - 153}
  • S. Ndlovu
  • Published 1 January 2010
  • Political Science
  • Soccer & Society
In order to win the rights to host the 2010 FIFA World Cup leaders of the post‐1994 government and soccer administrators used sport and cultural diplomacy as enabling instruments to assert South Africa’s credentials. Such a move was made possible by the fact that sport had been successfully used for decades as an oppositional tool against the apartheid regime. Another important contributory factor was that since 1994, South Africa’s foreign policy has been based on a vision of a ‘better South… 
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