Spontaneous attention to word content versus emotional tone: differences among three cultures.

  title={Spontaneous attention to word content versus emotional tone: differences among three cultures.},
  author={Keiko Ishii and Jose Alberto S. Reyes and Shinobu Kitayama},
  journal={Psychological science},
  volume={14 1},
A Stroop interference task was used to test the hypothesis that people in different cultures are differentially attuned to verbal content vis-à-vis vocal tone in comprehending emotional words. In Study 1, Americans showed greater difficulty ignoring verbal content than ignoring vocal tone (which reveals an attentional bias for verbal content); but Japanese showed greater difficulty ignoring vocal tone than ignoring verbal content (which reveals a bias for vocal tone). In Study 2, Tagalog… CONTINUE READING

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