Sponsors, Communities, and Standards: Ethernet vs. Token Ring in the Local Area Networking Business

  title={Sponsors, Communities, and Standards: Ethernet vs. Token Ring in the Local Area Networking Business},
  author={Urs von Burg and Martin Kenney},
  journal={Industry and Innovation},
  pages={351 - 375}
The discipline of economics has treated technological standards creation as an outcome of network externalities and decisions on the demand side. They pay little attention to the supply side, where firms make strategic choices as to which standard to support. These choices can ignite a contest between adherents to the different proposed standards. This case study examines the contest between the Ethernet and Token Ring standards for local area networking. IBM sponsored Token Ring, but then made… 

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