Sponsored search: A brief history

@inproceedings{Fain2006SponsoredSA,
  title={Sponsored search: A brief history},
  author={Daniel C. Fain and Jan O. Pedersen},
  year={2006}
}
La recherche sponsorisee sur le Web, qui permet aux annonceurs de faire apparaitre leurs contenus dans les resultats affiches par un moteur de recherche, a demarre en 1998 avec GoTo, acquis par Yahoo! en 2002. Le prix de l'apparition sur un site donne peut etre fonction du nombre d'apparitions (cout pour mille), des clicks sur un lien (cout par click) ou des actes engendres (cout par action). La recherche payee souleve un interet grandissant au sein de la communaute academique. 

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